Atinka TV, a subsidiary of Atinka Media Village(AMV), operators of Atinka 104.7 FM, Ahoto 102.3 FM, Agyenkwa 101.9 FM and Atinkaonline.com has launched Season 4 its biggest flagship reality show, Di Asa.
Dubbed, "Staying Safe Through Entertainment", Di Asa Season Four was launched at the Sika Hall, inside the AMV Headquarters at Avenor.
Deputy Greater Accra Regional Minister, Mrs Elizabeth Sackey, President of Greater Accra Market Association (GAMA), Madam Mercy Afrowa Needjan, Representatives from the Ministry of Gender, Children and Social Protection, Ministry of Tourism, Culture and Creative Arts graced the occasion.
Mrs Elizabeth Sackey who expressed her excitement about Di Asa, pledged her support for the season four, encouraging all to observe the covid-19 safety protocols.
The Deputy Managing Director of AMV, Mr Kingsley Nsiah-Poku made it known that for the prizes this year, the Winner takes home a saloon car, the 1st Runner-Up gets a mini truck and the 2nd Runner-Up a Tricycle popularly known as "Aboboyaa".
The contestants will also enjoy goodies from sponsors of the show.
He explained that but for the outbreak of the novel COVID-19, Di Asa season 4 would have been launched in April.
However, he said its delay has been due to the restrictions placed on large gatherings.
"It must be stated here that, even though restrictions have been eased to some extent, we will observe all safety protocols outlined by the WHO and the government to ensure safety at the various centers," he said.
Mr Nsiah-Poku added that this time around, the auditions will be held at carefully selected centers to avoid large gatherings.
Meanwhile, this year's Di Asa will feature 40 contestants across the country.
After the launch, the audition will begin from Akyim Oda in the Eastern Region and then through to other 15 regions.
Mr Afrifa Peasah, the Producer of Di Asa stated that the season four will bring on board AMV's morning show hosts to each of the regions to educate, inform the people and engage all stakeholders during the political season, especially when the AMV has been identified as the 'Abatuo Fie'.
The Group Financial Controller of the Tobinco Group of Companies, Mr Daniel Gyapanin also encouraged all sponsors to come on board, assuring them of enticing packages.
He also called on all Ghanaians to embrace the show, and continue to watch Atinka TV for more entertainment.
For her part, the President of Greater Accra Market Association (GAMA), Madam Mercy Afrowa Needjan pledged her support to Di Asa Season Four.
The Market queen who has always been present at Di Asa throughout the years, said all the market women will channel the same energy they gave to all the previous seasons to season four to make it a success.