Why Legon Cities’ “branding without goals” is still important



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Legon Cities are not Wa All-stars who won the league. This is a team that has changed drastically from its roots, tradition and its past.
Legon cities have had a huge impact on this season’s GPL with their off-field activities. Aside their enviable branding, the Royals have successfully added more entertainment by bringing two big different musical acts in Shatta wale and Kwesi Arthur in their last two home matches which have created a buzz on social media.
The team is gradually attracting many supporters who seem very impatient and want their newly found team to start winning.
Many believe their off field activities do not correlate with their performance on the field as the team has only 3 points from their first five Ghana Premier league games.
But I think Legon cities are good enough to secure their spot in this season’s Ghana Premier league. They will not go to relegation!

Looking at the transformation that has happened at Legon Cities coupled with their recent results, especially under Goran Barjaktarevic , they deserve commendation not condemnation.
Legon Cities have played 3 GPL matches against [Dreams Sc 0-0 Legon cities, Legon Cities 0-0 AshantiGold, Aduana Stars 2-0 Legon Cities] all in 8 days.
As at the time they played Dreams FC, they were 3rd on the league table and had beaten King Faisal 4-1 at home, so Legon Cities going to Dawu Park to pick a point without conceding a single goal, deserve applause.


Again, Legon cities played AshantiGold at the Accra Sports Stadium, a match many thought they should have won because of their performance in the second half.
Regardless, Barjaktarevic and his boys picked a point and yet again didn’t concede a goal to a side that has a Black Star striker leading their attack.
Legon cities traveled to Dormaa and got beaten by Aduana stars. Of course, only two or three teams from the other 16 teams can go to Dormaa to even pick a point. For Legon cities to lose 2-0 to Aduana stars is something to give the young boys some level of experience to work more on their mistakes and improve.
Legon cities head coach Goran Barjaktarevic has blamed their recent fixtures as the cause of their poor performance and I think he is right.
For a young team like Legon Cities to play two former league winners and Dreams Fc at Dawu in 8 days and picking some points and keeping clean sheets in the process, is no joke .

It means there is light at the end of the tunnel and the team can only get stronger and hope they bounce back and make a statement with their next fixture.

Legon cities host Bechem United this Friday in match week six and the Royals will continue their off -field fan fair and the team hopes to put their selves together, work their socks off and display a good performance to pick their first 3 points of the season.
I wish the team well.

By Listowel Mensah